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Digital Media Planners

Strategic media planning is not what it once was. Thereafter, growth and success are dependent upon individual contributions to the bottom-line and gaining diverse skill sets which can be applied to other industries and professions outside of the advertising and media planning world, e.g. financial analysis, research or academic pursuits.
As a media planner, you have to think about the individual, rather than trying to hit as many people as possible. You will be responsible for taking care of our day-to-day advertising online media planning campaign management activities across digital marketing channels. We are looking for someone who knows how to execute small and large campaigns that help drive action for our clients.

For example, just as a producer would make sure that the actors are well taken care of, the sound mixer is running smoothly, and the grip department has arrived on time, the event planner will have to make sure that the correct music is playing, the tent rentals have prepared the tents on time, and the correct cake is ordered.
Media planning (this is about finding the most appropriate media channels to use in advertising a brand) also involves a lot of lateral-thinking in that the media planner must figure out exactly who the audience is, what the brand is like, and what all the possible media channels are for that particular audience and brand, and so on.
Comprised of Disney's international media businesses and the Company's various streaming services, the Direct-to-Consumer and International segment aligns technology, content and distribution platforms to expand the Company's global footprint and deliver world-class, personalized entertainment experiences to consumers around the world.

An experienced digital marketing professional with knowledge of the display media landscape and understanding of programmatic platforms and buying display media through DSPs (PMP negotiations & Open market). You'll likely come from a Digital Marketing background and have a keen interest in understanding how to reach your audience through digital channels, working on some flagship accounts.
To uncover the best approaches, we rounded up insights from agency media planners and marketers across sectors offering their two cents on where to begin. This is a more streamlined, faster, more effective and more cost efficient way to make a meaningful difference to our clients' business and the lives of the people we work with.

In a nutshell, a media plan is a strategy employed by professionals to positively impact a brand through the use of advertising. Part of this role involves you monitoring assigned budgets and devising ways of spending efficiently, whilst undertaking media planning, media buying and media analysis.
Digital media have given advertisers new levels of precision and relevancy and created the potential for deep customer engagement. Certainly the most important weapon in any company's bid to reach those new customers is a well-conceived advertising campaign.
Develop Media Strategy for the brand in conjunction with the Main Account Lead to meet Media Plan KPIs. Based on your research, you should be able to determine with ease, what ads (Video, Image or Text) will work best to suit your objective and audience. How To Find the Best Digital Advertising Opportunities - Ad pros know that time is money when you're crafting a campaign.

Work with digital media supervisor and media director to develop strategic, direct response campaigns focused on CPG category. Organizations use advanced channels, for example, Google look, online life, email, and their sites to interface with their present and planned clients.

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